Click Through Rate Uplift
Statistics & Benchmarks

Verified click through rate uplift data across 2 regions. Sourced from primary research and validated with evidence grading.

81 data points · 2 regions · Updated 2026-10-05

Compare by Region

Global Region

59 stats
Personalized email campaigns Email
14.000000%
Percentage 2026
Personalized email marketing marketing
14.000000%
Percentage 2026
segmented email campaigns marketing
50.000000%
Percentage 2026
marketing emails with a single CTA marketing
37.100000%
Percentage 2025
ecommerce stores with valid Product schema marketing
20.000000%
Percentage 2026
UGC-based paid ad campaigns marketing
4
Multiple 2025
personalized invoice emails marketing
41.000000%
Percentage 2025
personalized email campaigns marketing
41.000000%
Percentage 2025
Paid ads displaying star ratings (Google) marketing
10.000000%
Percentage 2026
Plain-text emails vs styled HTML emails (B2B email marketing) marketing
21.000000%
Percentage 2025
AI-generated personalized email campaigns marketing
14.000000%
Percentage 2023
Personalized email campaigns marketing
14.000000%
Percentage 2024
Email campaigns with GIFs marketing
26.000000%
Percentage 2023
NotCo (using Memorable AI ad optimization platform) marketing
32.000000%
Percentage 2023
AI-driven email marketing marketing
13.000000%
Percentage 2024
video ads Media
27.000000%
Percentage 2025
Brands cited in Google AI Overviews Media
35.000000%
Percentage 2026
Perplexity marketing
27.000000%
Percentage 2026
Coca-Cola localized email campaigns (Adobe Experience Cloud) marketing
63.000000%
Percentage 2022
Google search results with video thumbnails marketing
41.000000%
Percentage 2025
branded short links marketing
30.000000%
Percentage 2026
keyword-containing URLs Media
45.000000%
Percentage 2026
Google RLSA marketing
37.000000%
Percentage 2026
OTT campaigns with rich, clickable elements vs SMS marketing
40.000000%
Percentage 2026
Reklamy z autentycznym wideo UGC (Meta Business) marketing
28.000000%
Percentage 2026
businesses using ad extensions marketing
15.000000%
Percentage 2026
Co-branded card pages (ACCELERAID customer) marketing
50.000000%
Percentage 2026
Younited Credit marketing
28.000000%
Percentage 2026
Branded short links vs generic shorteners marketing
39.000000%
Percentage 2026
video and interactive ad formats marketing
15.000000%
Percentage 2026
Keywords with KD% below 40 (Semrush) B2B
20.000000%
Percentage 2026
native advertising preview images marketing
20.000000%
Percentage 2025
Amazon chat-based banner ads marketing
14.000000%
Percentage 2026
Google Ads image extensions marketing
5.000000%
Percentage 2026
AEO-optimized pages vs standard SEO pages marketing
14.000000%
Percentage 2025
Google Ads accounts with highly segmented ad groups marketing
20.000000%
Percentage 2025
Amazon Sponsored Products Video marketing
9.000000%
Percentage 2025
Apple Business action links (website, calls, action buttons) marketing
31.000000%
Percentage 2026
Google Ads (AdWords) listings with emojis marketing
30.000000%
Percentage 2026
web pages with meta descriptions marketing
5.800000%
Percentage 2026
Amazon Sponsored Products campaigns with video marketing
9.000000%
Percentage 2025
Restaurants using carousel ads vs single-image ads (Meta) marketing
25.000000%
Percentage 2026
LinkedIn advertisers running five or more ad variants (vs. advertisers running only one ad) marketing
20.000000%
Percentage 2026-07
Search results displaying review star ratings (AggregateRating schema) marketing
20.000000%
Percentage 2026
Brand Naver search CTR for businesses with verified Naver Smart Place listings marketing
18.000000%
Percentage 2026
affinitAD in-text ad solution vs comparable solutions on the market marketing
20.000000%
Percentage 2026
Deep Learning retargeting campaigns marketing
16.000000%
Percentage 2023
UGC-based ad content marketing
4
Multiple 2024
headlines with numbers marketing
36.000000%
Percentage 2024
Video search results marketing
41.000000%
Percentage 2023
Alibaba merchants marketing
25.000000%
Percentage 2023
Google Ads seller ratings marketing
10.000000%
Percentage 2024
articles with catchy titles marketing
36.000000%
Percentage 2024
Value-matched advertising (vs demographic targeting) marketing
42.000000%
Percentage 2023
Rich results vs standard blue links in Google search marketing
30.000000%
Percentage 2024
PaaPii Facebook/Instagram newsletter signup campaign ads with headline embedded in image (ads 2-3 vs ad 1) marketing
38.000000%
Percentage 2023
YouTube videos with brackets in titles marketing
40.000000%
Percentage 2021
LinkedIn Ads marketing
15.000000%
Percentage 2022
Websites using rich snippets (structured data markup) marketing
10.000000%
Percentage 2021

EMEA Region

1 stat
Fossil Jewelry Sponsored Product campaign on Zalando Retail
10.900000%
Percentage 2024

Compare Click Through Rate Uplift Across Regions

See how click through rate uplift benchmarks differ by geography in a single side-by-side view.

View Comparison