B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- click through rate uplift for personalized invoice emails (2025)
Personalized invoice emails achieve a 41% higher click-through rate compared to non-personalized invoice emails.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus
Primary
Tier C
https://alpacarelay.com/integrations/alpacarelay-plus-stripe-for-health-and-wellness ↗
Source Article
AlpacaRelay + Stripe Integration | Connect & Score
- Integrations
- Payments & Billing
- + Stripe
AlpacaRelay + Stripe: Quality-Scored Emails, Connected
Trigger quality-scored transactional emails from Stripe payment events.
How AlpacaRelay + Stripe Works — AI Handles the 7-Step Chain
Based on scoring 10,000+ templates and testing across 25 industri…
Original Research
Litmus
· Original study ↗
Methodology
Secondary citation on a vendor integration page attributing the figure to Litmus/Instapage, 2025; original methodology not described here.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized invoice emails: 41% click through rate uplift. Source: Litmus (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-invoice-email-ctr-lift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-invoice-email-ctr-lift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- click through rate uplift for personalized invoice emails<br><small>Source: Litmus (2025) · <a href="https://lighthousedata.io/data/personalized-invoice-email-ctr-lift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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