B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
34%
34% -- click through rate uplift for Huel paid social campaign (Aura Ads) (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aura Ads
Primary
Tier B
https://www.auraads.co/post/how-to-run-a-tiktok-ad-campaign ↗
Source Article
How to Run a TikTok Ad Campaign
How to Run a TikTok Ad Campaign
With 689 million global active users as of January 2021, TikTok is now the 7th most used social media in the world, just behind social giants Facebook, Instagram, WhatsApp, YouTube and Weixin / WeChat. Of these users, 1 in 4 can’t be found on any other platform, meani…
Original Research
Aura Ads
· Original study ↗
Methodology
Agency self-reported case study result; uplift relative to prior baseline
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Huel paid social campaign (Aura Ads): 34% click through rate uplift. Source: Aura Ads (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/huel-aura-ads-ctr-lift-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/huel-aura-ads-ctr-lift-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- click through rate uplift for Huel paid social campaign (Aura Ads)<br><small>Source: Aura Ads (2021) · <a href="https://lighthousedata.io/data/huel-aura-ads-ctr-lift-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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