B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
5%
5% -- click through rate uplift for Google Ads image extensions (2026)
Image extensions can increase click-through rates by 5% to 18%.
- Reported as a range from 5% to 18%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
polarismarketingsolutions.com
Primary
Tier C
https://polarismarketingsolutions.com/ppc-management-small-business/ ↗
Source Article
Maximize ROI with ppc management small business: A practical guide
When we talk about PPC management for a small business, we're talking about the whole process: building, running, and fine-tuning pay-per-click ad campaigns to bring in targeted local customers and generate real leads. It’s so much more than just throwing money at keywords. It’s a strategic approach…
Original Research
polarismarketingsolutions.com
· Original study ↗
Methodology
Range 5-18%, midpoint reported; blog citation without named original source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads image extensions: 5% click through rate uplift. Source: polarismarketingsolutions.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/image-extensions-ctr-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/image-extensions-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- click through rate uplift for Google Ads image extensions<br><small>Source: polarismarketingsolutions.com (2026) · <a href="https://lighthousedata.io/data/image-extensions-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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