B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
20%
20% -- click through rate uplift for Search results displaying review star ratings (AggregateRating schema) (2026)
Pages with Product rich results experience a 20% to 30% increase in click-through rate compared to plain listings.
- Source provides a range (20-30%) rather than a single point estimate
- Secondary claim with no underlying primary study cited
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
atlasmarketing.ai
Primary
Tier C
https://atlasmarketing.ai/seo-strategy/ecommerce-seo-guide/ ↗
Source Article
Ecommerce SEO Guide: Drive Sales With Organic Traffic
Original Research
atlasmarketing.ai
· Original study ↗
Methodology
Source reports a range of 20-30% CTR boost from star ratings in search results; midpoint 25% used per range rule; no original attribution given
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Search results displaying review star ratings (AggregateRating schema): 20% click through rate uplift. Source: atlasmarketing.ai (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/star-rating-schema-ctr-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/star-rating-schema-ctr-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate uplift for Search results displaying review star ratings (AggregateRating schema)<br><small>Source: atlasmarketing.ai (2026) · <a href="https://lighthousedata.io/data/star-rating-schema-ctr-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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