B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- click through rate uplift for personalized email campaigns (2025)
Personalized emails achieve a 41% higher click-through rate than non-personalized emails.
- Compared against non-personalized emails
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Litmus / Instapage
Primary
Tier C
https://alpacarelay.com/template/poll-beauty-cosmetics ↗
Source Article
Poll Email Template for Beauty Cosmetics | AlpacaRelay
- Industries
- Beauty & Cosmetics
- Poll Email Template
Poll Email Template for Beauty Cosmetics
AI-generated and quality-scored 62/100 across 8 dimensions using the Email Quality Framework. Built specifically for beauty cosmetics professionals. Customize with AI in 2 minutes.
This Template Is Score…
Original Research
Litmus / Instapage
· Original study ↗
Methodology
Cited on AlpacaRelay vendor product page as '(Litmus / Instapage, 2025)'; no URL or methodology provided. Attribution is to a combined source and could not be verified; figure matches commonly circulated personalization benchmarks.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 | 14% | |
| 2025 (current) | 41% | +192.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized email campaigns: 41% click through rate uplift. Source: Litmus / Instapage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-41-ctr-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-email-41-ctr-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- click through rate uplift for personalized email campaigns<br><small>Source: Litmus / Instapage (2025) · <a href="https://lighthousedata.io/data/personalized-email-41-ctr-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.