B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10%
10% -- click through rate uplift for Paid ads displaying star ratings (Google) (2026)
Stars on paid ads improve click-through rates by an average of 10% according to Google.
- Represents an average improvement according to Google
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://au.business.trustpilot.com/webinars-videos/undefined/video-collecting-customer-reviews-with-… ↗
Source Article
Collecting customer reviews with Trustpilot
Original Research
Google
· Original study ↗
Methodology
Attributed by Trustpilot to Google; average click-through rate improvement for paid ads with star ratings; no original study date given, so collection year used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid ads displaying star ratings (Google): 10% click through rate uplift. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-star-ratings-paid-ads-ctr-uplift-10-pct
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<blockquote cite="https://lighthousedata.io/data/google-star-ratings-paid-ads-ctr-uplift-10-pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- click through rate uplift for Paid ads displaying star ratings (Google)<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/google-star-ratings-paid-ads-ctr-uplift-10-pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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