B
Evidence Grade B
Graded
under review
Safe to Cite
Current
30%
30% -- click through rate uplift for Google Ads (AdWords) listings with emojis (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
oberlo.ca
Primary
Tier C
https://www.oberlo.ca/blog/emoji-seo ↗
Source Article
Emoji SEO: 11 Reasons Why You Should Use Emojis to Help You Rank
Original Research
oberlo.ca
· Original study ↗
Methodology
Expert claim (Ryan Underwood, YourParkingSpace.co.uk) that emojis in rich snippets and AdWords titles increase CTR; underlying study not named in the article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads (AdWords) listings with emojis: 30% click through rate uplift. Source: oberlo.ca (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/emoji-ctr-increase-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/emoji-ctr-increase-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click through rate uplift for Google Ads (AdWords) listings with emojis<br><small>Source: oberlo.ca (2026) · <a href="https://lighthousedata.io/data/emoji-ctr-increase-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.