B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
26%
26% -- click through rate uplift for Email campaigns with GIFs (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Experian
Primary
Tier C
https://labyrinth.digital/use-gifs-in-email-marketing/ ↗
Source Article
How to Use GIFs in Email Marketing—the Right Way
Email is a powerful visual medium—and animated GIFs are one of the easiest ways to make your messages more dynamic, eye-catching, and fun. But while motion can capture attention, too much movement (or poorly placed animations) can hurt your message more than help it.
In this blog post, we’re diving …
Original Research
Experian
· Original study ↗
Methodology
Vendor blog citing Experian email marketing research; 'up to' indicates this is an upper-bound uplift. Original Experian study date not stated in the article (Experian's GIF email analysis is widely cited as 2014).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Email campaigns with GIFs: 26% click through rate uplift. Source: Experian (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gif-emails-ctr-uplift-26
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<blockquote cite="https://lighthousedata.io/data/gif-emails-ctr-uplift-26" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- click through rate uplift for Email campaigns with GIFs<br><small>Source: Experian (2023) · <a href="https://lighthousedata.io/data/gif-emails-ctr-uplift-26" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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