B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
27%
27% -- click through rate uplift for video ads (2025)
Video ads achieve 27% higher click-through rates when the product or service benefits from demonstration.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Wistia
Primary
Tier C
https://www.nextdropdesign.com/resources/why-dont-my-social-media-ads-convert-despite-looking-profes… ↗
Source Article
Why Don't My Social Media Ads Convert Despite Looking Good?
Your social media ads look polished, professional, and well-designed. You're getting clicks and engagement, but when you examine the actual business results, conversions are disappointing. The problem isn't necessarily your visual design skills; it's likely that your ads aren't built on the psycholo…
Original Research
Wistia
· Original study ↗
Methodology
Cited as Wistia research; secondary citation
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleSocial Media Manager
Channelsocial
Cite this stat
Plain Text
video ads: 27% click through rate uplift. Source: Wistia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/wistia-video-ctr-27-higher
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<blockquote cite="https://lighthousedata.io/data/wistia-video-ctr-27-higher" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- click through rate uplift for video ads<br><small>Source: Wistia (2025) · <a href="https://lighthousedata.io/data/wistia-video-ctr-27-higher" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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