B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
14%
14% -- click through rate uplift for Personalized email campaigns (2024)
Personalized emails improve click-through rates by 14%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
35
Freshness
95
Source
HubSpot
Primary
Tier C
https://noirdove.com/why-you-must-invest-in-email-marketing/ ↗
Source Article
Why You Must Invest In Email Marketing Right Now
Email marketing channel is one of the most powerful digital marketing tools, allowing businesses to connect directly with their customers and nurture leads effectively. Despite the rise of social media, influencer marketing, and search ads, email marketing continues to deliver unmatched ROI (Return …
Original Research
HubSpot
· Original study ↗
Methodology
Relative improvement in click-through rates from email personalization, attributed to a HubSpot survey; survey details not specified in source. Article undated; publication year estimated.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 14% | |
| 2025 | 41% | +192.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized email campaigns: 14% click through rate uplift. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-ctr-uplift-14
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<blockquote cite="https://lighthousedata.io/data/personalized-email-ctr-uplift-14" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- click through rate uplift for Personalized email campaigns<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/personalized-email-ctr-uplift-14" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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