B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
41%
41% -- click through rate uplift for personalized email campaigns (2021)
According to the 2021 Email Marketing Benchmark Report by Experian, personalized emails had a 41% higher click-through rate compared to non-personalized emails.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Experian
Primary
Tier C
https://blog.timetoreply.com/ai-and-the-evolving-landscape-of-email-marketing ↗
Source Article
AI and the evolving landscape of email marketing - timetoreply
AI and the evolving landscape of email marketing
Understand how AI is impacting email marketing. Learn how to harness AI to improve conversion rates from email marketing campaigns.
AI and the Evolving Landscape of Email Marketing
Artificial intelligence (AI) and automation have undergone some revolu…
Original Research
Experian
· Original study ↗
Methodology
Vendor blog citing Experian's Email Marketing Benchmark Report; compares personalized vs non-personalized email campaigns.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 41% | |
| 2024 | 14% | -65.9% |
| 2025 | 41% | +192.9% |
| 2026 | 14% | -65.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized email campaigns: 41% click through rate uplift. Source: Experian (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-ctr-lift-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-email-ctr-lift-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- click through rate uplift for personalized email campaigns<br><small>Source: Experian (2021) · <a href="https://lighthousedata.io/data/personalized-email-ctr-lift-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.