B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- click through rate uplift for Amazon Sponsored Products campaigns with video (2025)
Amazon Sponsored Products campaigns with video see a 9% uplift in click-through rate compared to those without video.
- Early data from Amazon's internal testing
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon
Primary
Tier B
https://www.goatconsulting.com/amazon-ads ↗
Source Article
Amazon Ads Strategy & How-To Guides | Goat Consulting
Amazon Ads Strategy & How-To Guides
This is the Amazon advertising section of the Goat Consulting blog, where we cover how Amazon ads actually work from a seller's point of view. You'll find practitioner-written guides on Sponsored Products, Sponsored Brands, Sponsored Display, Sponsored TV, Amazon …
Original Research
Amazon
· Original study ↗
Methodology
Early data from Amazon's internal testing (US, 2025), comparing Sponsored Products campaigns with video creative vs. static; cited by Goat Consulting practitioner blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Sponsored Products campaigns with video: 9% click through rate uplift. Source: Amazon (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/sponsored-products-video-ctr-uplift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/sponsored-products-video-ctr-uplift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- click through rate uplift for Amazon Sponsored Products campaigns with video<br><small>Source: Amazon (2025) · <a href="https://lighthousedata.io/data/sponsored-products-video-ctr-uplift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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