B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
14%
14% -- click through rate uplift for AI-generated personalized email campaigns (2023)
Personalized subject lines and sender details produced roughly 14% higher click-through rates in peer-reviewed field experiments.
- roughly 14% higher
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
14%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Defau et al. (academic study)
Primary
Tier A
https://www.capably.ai/resources/ai-marketing-automation ↗
Source Article
AI Marketing Automation: From Insights to Autonomous Actions
Effective collaboration is the backbone of any successful team, but too often, it’s slowed down by disconnected tools, endless email threads, and scattered information. Read on to learn more.
AI has been part of marketing for years, providing predictions, personalization, and helpful suggestions for…
Original Research
Defau et al. (academic study)
· Original study ↗
Methodology
Peer-reviewed field experiments (Defau et al., 2023)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-generated personalized email campaigns: 14% click through rate uplift. Source: Defau et al. (academic study) (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalized-email-ctr-uplift
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<blockquote cite="https://lighthousedata.io/data/ai-personalized-email-ctr-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>14%</strong> -- click through rate uplift for AI-generated personalized email campaigns<br><small>Source: Defau et al. (academic study) (2023) · <a href="https://lighthousedata.io/data/ai-personalized-email-ctr-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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