B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
20%
20% -- click through rate uplift for native advertising preview images (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nativo
Primary
Tier A
https://support.nativo.com/en/articles/11147893-preview-image-best-practices ↗
Source Article
Preview Image Best Practices | Nativo Help Center
Preview images are a crucial element of a native ad. Since you have just a few seconds to capture audience attention, you should use images that stand out and draw them in. Here are some best practices to keep in mind when choosing images:
1. Be Authentic
Know your demographic and show you understan…
Original Research
Nativo
· Original study ↗
Methodology
Platform best-practice guidance from Nativo; based on testing two preview images vs one
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
native advertising preview images: 20% click through rate uplift. Source: Nativo (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nativo-two-preview-images-ctr-boost
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<blockquote cite="https://lighthousedata.io/data/nativo-two-preview-images-ctr-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- click through rate uplift for native advertising preview images<br><small>Source: Nativo (2025) · <a href="https://lighthousedata.io/data/nativo-two-preview-images-ctr-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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