B
Evidence Grade B
Graded
under review
Safe to Cite
Current
35%
35% -- click through rate uplift for Brands cited in Google AI Overviews (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Frase
Primary
Tier C
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Source Article
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Original Research
Frase
· Original study ↗
Methodology
Research attributed to Frase on CTR uplift for brands cited in AI Overviews
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
Brands cited in Google AI Overviews: 35% click through rate uplift. Source: Frase (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ctr-35-percent-higher-cited-ai-overview
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ctr-35-percent-higher-cited-ai-overview" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- click through rate uplift for Brands cited in Google AI Overviews<br><small>Source: Frase (2026) · <a href="https://lighthousedata.io/data/ctr-35-percent-higher-cited-ai-overview" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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