B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
16%
16% -- click through rate uplift for Deep Learning retargeting campaigns (2023)
Ad campaigns underpinned by Deep Learning boost total click-through rates by 16% within the same budget compared to standard Machine Learning.
- Vendor-reported (RTB House)
- Compared to ad campaigns using standard Machine Learning within the same budget
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
16%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
RTB House
Primary
Tier B
https://www.rtbhouse.com/blog/how-to-reduce-returns-in-fashion-and-gain-a-significant-advantage ↗
Source Article
Reduce Returns in Fashion: How-To | RTB House
The scale of the returns problem in Fashion
The rate of returns in Fashion is the highest of any industry. At around 30% globally, it imparts a significant loss of revenue to Fashion brands and leaves a damaging environmental footprint. In the U.S. alone, where the returns of apparel orders stand at…
Original Research
RTB House
· Original study ↗
Methodology
Within same budget; vendor-reported
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Deep Learning retargeting campaigns: 16% click through rate uplift. Source: RTB House (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/deep-learning-ctr-boost-16
HTML Embed
<blockquote cite="https://lighthousedata.io/data/deep-learning-ctr-boost-16" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>16%</strong> -- click through rate uplift for Deep Learning retargeting campaigns<br><small>Source: RTB House (2023) · <a href="https://lighthousedata.io/data/deep-learning-ctr-boost-16" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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