B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
63%
63% -- click through rate uplift for Coca-Cola localized email campaigns (Adobe Experience Cloud) (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
63%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Adobe
Primary
Tier C
https://alterable.com/blog/how-localized-content-can-skyrocket-your-email-engagement/ ↗
Source Article
How Localized Content Can Skyrocket Your Email Engagement | Alterable
A few years ago, I watched a European fashion retailer send the same summer sale email to their entire global list. Bikinis and sundresses are landing in inboxes across Scandinavia, Southeast Asia, and South America, all at the same time, with the same imagery, the same copy, and the same currency. …
Original Research
Adobe
· Original study ↗
Methodology
Uplift in click-through rates from localized/culturally adapted email journeys; blog post undated, vintage approximated from original Adobe case study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Coca-Cola localized email campaigns (Adobe Experience Cloud): 63% click through rate uplift. Source: Adobe (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/coca-cola-email-ctr-uplift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/coca-cola-email-ctr-uplift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>63%</strong> -- click through rate uplift for Coca-Cola localized email campaigns (Adobe Experience Cloud)<br><small>Source: Adobe (2022) · <a href="https://lighthousedata.io/data/coca-cola-email-ctr-uplift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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