B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- click through rate uplift for video and interactive ad formats (2026)
Investing in creative testing frameworks, particularly for video and interactive ad formats, can boost click-through rates by 15-25%.
- Reported as a range of 15-25% uplift
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://ppcgrowthstudio.com/ppc-growth-studio-boost-roas-by-20-in-2026/ ↗
Source Article
PPC Growth Studio: Boost ROAS 20% by 2026
Despite the immense potential of paid advertising, a staggering 65% of businesses struggle to achieve a positive return on ad spend (ROAS) within their first year of launching PPC campaigns, according to a recent Statista report. This isn’t just a bump in the road; it’s a chasm for many, swallowing …
Original Research
HubSpot
· Original study ↗
Methodology
Range 15-25%; midpoint extracted. Cited from HubSpot research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
video and interactive ad formats: 15% click through rate uplift. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/creative-testing-ctr-boost-hubspot
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<blockquote cite="https://lighthousedata.io/data/creative-testing-ctr-boost-hubspot" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate uplift for video and interactive ad formats<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/creative-testing-ctr-boost-hubspot" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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