B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- click through rate uplift for branded short links (2026)
Branded short links consistently increase click-through rates by 30% to 40% compared to generic short links.
- Reported as a range of 30-40%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rebrandly
Primary
Tier C
https://u2l.ai/blog/choose-best-url-shortener ↗
Source Article
How to Choose the Best URL Shortener for Your Needs (2026 Decision Guide) | U2L AI Blog
How to Choose the Best URL Shortener for Your Needs (2026 Decision Guide)
Find the best URL shortener for your exact use case. A practical decision guide covering analytics, branding, QR codes, pricing, and speed - with clear picks for creators, marketers, teams, and developers.
Picking the best URL…
Original Research
Rebrandly
· Original study ↗
Methodology
Range 30-40%; midpoint extracted. Vendor blog citing Rebrandly research without specific study details.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
branded short links: 30% click through rate uplift. Source: Rebrandly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-link-ctr-uplift-30-40
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-link-ctr-uplift-30-40" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click through rate uplift for branded short links<br><small>Source: Rebrandly (2026) · <a href="https://lighthousedata.io/data/branded-link-ctr-uplift-30-40" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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