B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

21%

21% -- click through rate uplift for Plain-text emails vs styled HTML emails (B2B email marketing) (2025)

Name: Click Through Rate Uplift Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-05

2025 · relate.kr

Plain-text emails achieved approximately 21% higher click-through rate compared to styled HTML emails in B2B email marketing.

Data shared in 'B2B Email Marketing 101' webinar; approximate figure ('약 21%')

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Attribution: relate.kr View source

Lighthouse Research Team

Last verified: 2026-09-05 · How we verify data →

Source verified Evidence graded

Value

21%

Unit

Percentage

Data Vintage

2025

Entity

Plain-text emails vs styled HTML emails (B2B email marketing)

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

relate.kr Primary Tier C

https://www.relate.kr/docs/topic/b2b-brand-marketing/ ↗

Confidence: 48/100 Vintage: 2025 Channel: Deep Crawl

Source Article

B2B 브랜드 마케팅

"우리 제품은 좋은데, 왜 고객이 안 올까?" B2B 스타트업 대표라면 한 번쯤 이 질문 앞에서 멈춘 적이 있을 겁니다. 콜드메일을 수백 통 보내고, 전시회에 나가고, 광고비를 태워도 파이프라인은 쉽게 채워지지 않습니다. 문제는 제품이 아니라, 고객이 우리를 발견하고 신뢰하게 만드는 구조가 없다는 데 있습니다. B2B 브랜드 마케팅의 본질은 결국 "이 팀이라면 내 문제를 해결해줄 수 있겠다"는 신뢰를 쌓는 일입니다. 이 글에서는 인바운드 퍼널 설계부터 이메일 마케팅 전략, 전달률 관리, AI 자동화, 그리고 툴 선택까지 — B2B …

Original Research

relate.kr · Original study ↗

Methodology

Relative uplift: plain, text-focused emails achieved ~21% higher click-through rate than styled HTML emails. Per data shared in the 'B2B Email Marketing 101' webinar (B2B 이메일 마케팅 101 웨비나); webinar date not stated, year inferred from article context (article references completed FY2025 results).

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Plain-text emails vs styled HTML emails (B2B email marketing): 21% click through rate uplift. Source: relate.kr (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/plain-email-ctr-21-pct-higher-than-html

HTML Embed

<blockquote cite="https://lighthousedata.io/data/plain-email-ctr-21-pct-higher-than-html" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- click through rate uplift for Plain-text emails vs styled HTML emails (B2B email marketing)<br><small>Source: relate.kr (2025) · <a href="https://lighthousedata.io/data/plain-email-ctr-21-pct-higher-than-html" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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