B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
4
4 -- click through rate uplift for UGC-based ad content (2024)
Shopify studies indicate that UGC-based content achieves a 4x higher click-through rate in ads.
- Specific baseline comparison group and study methodology are not detailed in the text
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4
Unit
Multiple
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Shopify
Primary
Tier C
https://www.femalepowerplayers.com/interviews/stephanie-lichtenstein-president-amp-founder-of-micro-… ↗
Source Article
Stephanie Lichtenstein, President & Founder of Micro Media Marketing — Female Power Players
Stephanie Lichtenstein, President & Founder of Micro Media Marketing
www.linkedin.com/in/stephanielichtenstein
www.instagram.com/micromediamarketing
[email protected]
I'm thrilled to introduce the wonderful Stephanie Lichtenstein as our next Female Power Player! Stephanie has been a tra…
Original Research
Shopify
· Original study ↗
Methodology
Shopify study cited in interview; baseline for the 4x multiple not specified. Multiple without numeric baseline lowers confidence.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UGC-based ad content: 4 click through rate uplift. Source: Shopify (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/shopify-ugc-4x-ctr-ads
HTML Embed
<blockquote cite="https://lighthousedata.io/data/shopify-ugc-4x-ctr-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- click through rate uplift for UGC-based ad content<br><small>Source: Shopify (2024) · <a href="https://lighthousedata.io/data/shopify-ugc-4x-ctr-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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