B
Evidence Grade B
Graded
under review
Safe to Cite
Current
5.8%
5.8% -- click through rate uplift for web pages with meta descriptions (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.8%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
websiteservices.io
Primary
Tier C
https://websiteservices.io/what-is-on-page-optimization/ ↗
Source Article
What Is On Page Optimization: A Complete Guide
On-page optimization is the art and science of fine-tuning your individual web pages so they can rank higher in search engines and, more importantly, attract high-quality, targeted traffic. It’s all about optimizing the elements you can directly control—from the words on the page and their structure…
Original Research
websiteservices.io
· Original study ↗
Methodology
Pages with a meta description get an average 5.8% more clicks than pages without one; original study (likely a search CTR study such as Backlinko's) not attributed in the article.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
web pages with meta descriptions: 5.8% click through rate uplift. Source: websiteservices.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-description-click-uplift-5-8
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-description-click-uplift-5-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.8%</strong> -- click through rate uplift for web pages with meta descriptions<br><small>Source: websiteservices.io (2026) · <a href="https://lighthousedata.io/data/meta-description-click-uplift-5-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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