B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- click through rate uplift for Amazon Sponsored Products Video (2025)
Amazon Sponsored Products campaigns with video achieve a 9% uplift in click-through rate compared to those without video.
- Early data from Amazon internal testing
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads
Primary
Tier B
https://www.goatconsulting.com/amazon-ads/amazon-ads-sponsored-products-video-requirements-and-best-… ↗
Source Article
Amazon Sponsored Products Video Ads | Goat Consulting
Amazon Ads Sponsored Products Video Requirements and Best Practices
As the Amazon marketplace matures, the ability to stop the scroll to drive consideration and ultimately purchase is becoming the defining factor in advertising performance. For years, Sponsored Products has been the workhorse of Ama…
Original Research
Amazon Ads
· Original study ↗
Methodology
Amazon internal testing, US
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Amazon Sponsored Products Video: 9% click through rate uplift. Source: Amazon Ads (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/amazon-sp-video-ctr-uplift-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/amazon-sp-video-ctr-uplift-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- click through rate uplift for Amazon Sponsored Products Video<br><small>Source: Amazon Ads (2025) · <a href="https://lighthousedata.io/data/amazon-sp-video-ctr-uplift-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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