B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
13%
13% -- click through rate uplift for AI-driven email marketing (2024)
AI-driven email marketing with personalized subject lines can increase click-through rates by as much as 13%.
- States 'by as much as 13%'
- Specifically associated with personalized subject lines
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Wix
Primary
Tier C
https://juma.ai/blog/ai-in-email-marketing-5-use-cases-statistics-examples-and-software ↗
Source Article
AI in Email Marketing: Use Cases & Software | Juma
Email marketers have been finding ways to use AI to improve their operational efficiency, increase open rates, and optimize the reader experience.
In this guide, I’ll go over everything about AI use in email marketing: statistics, use cases, benefits, and examples of retailers utilizing artificial i…
Original Research
Wix
· Original study ↗
Methodology
Wix research cited by Juma blog; AI personalized subject lines
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-driven email marketing: 13% click through rate uplift. Source: Wix (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-email-ctr-increase-13pct
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<blockquote cite="https://lighthousedata.io/data/ai-email-ctr-increase-13pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- click through rate uplift for AI-driven email marketing<br><small>Source: Wix (2024) · <a href="https://lighthousedata.io/data/ai-email-ctr-increase-13pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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