B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
39%
39% -- click through rate uplift for Branded short links vs generic shorteners (2026)
Branded short links increase click-through rates by up to 39% compared to generic shorteners.
- Upper bound ('up to 39%')
- Secondary citation of Rebrandly research corroborated by author's internal A/B testing across 47 paid campaigns
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Rebrandly
Primary
Tier B
https://linkutm.com/blog/clean-shareable-links-and-track-performance ↗
Source Article
Create Clean Shareable Links and Track Performance
How to Create Clean, Shareable Links and Track Performance
Last quarter, my team shared 1,247 campaign links across email, paid social, partner outreach, and one billboard. We knew which ones drove demos within 48 hours. Most teams I talk to do not know that on day 30.
Look, the gap is not talent. I…
Original Research
Rebrandly
· Original study ↗
Methodology
Rebrandly research cited by vendor blog; 'up to' figure indicating upper bound of uplift. Also references vendor's own A/B tests across 47 paid campaigns.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Branded short links vs generic shorteners: 39% click through rate uplift. Source: Rebrandly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-short-links-ctr-uplift-39pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-short-links-ctr-uplift-39pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- click through rate uplift for Branded short links vs generic shorteners<br><small>Source: Rebrandly (2026) · <a href="https://lighthousedata.io/data/branded-short-links-ctr-uplift-39pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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