B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10.9%
10.9% -- click through rate uplift for Fossil Jewelry Sponsored Product campaign on Zalando (2024)
Fossil's Jewelry Sponsored Product campaign achieved a 10.9% increase in CTR compared to the pre-campaign baseline.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10.9%
Unit
Percentage
Data Vintage
2024
Entity
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zalando Marketing Services
Primary
Tier A
https://partner.zalando.com/services/marketing/case-studies/ad-manager-sponsored-collection-with-fos… ↗
Source Article
Sponsored Collection with Fossil
Sponsored Collection with Fossil
Expand marketing to boost consideration with the Ad Manager
Fossil, uses design and innovation to create distinctive watches, wearables and accessories. For more than 40 years, Fossil has been designing timepieces and accessories that symbolize quality, craftsmanship…
Original Research
Zalando Marketing Services
· Original study ↗
Methodology
Platform case study comparing campaign performance to pre-campaign baseline
Methodology documented
Segmentation
IndustryRetail
RegionEMEA
Channelpaid_ads
Cite this stat
Plain Text
Fossil Jewelry Sponsored Product campaign on Zalando: 10.9% click through rate uplift. Source: Zalando Marketing Services (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fossil-zalando-jewelry-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/fossil-zalando-jewelry-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.9%</strong> -- click through rate uplift for Fossil Jewelry Sponsored Product campaign on Zalando<br><small>Source: Zalando Marketing Services (2024) · <a href="https://lighthousedata.io/data/fossil-zalando-jewelry-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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