B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
15%
15% -- click through rate uplift for businesses using ad extensions (2026)
Businesses that use ad extensions experience an average increase of 15% in click-through rate.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier C
https://ppcgrowthstudio.com/ppc-in-2026-ai-privacy-omnichannel-growth/ ↗
Source Article
PPC 2026: AI, Privacy, Omnichannel Growth Tactics
The Evolving Landscape of PPC in 2026
The world of Pay-Per-Click (PPC) advertising is in constant flux. What worked in 2025 might be obsolete by 2026. To stay ahead, marketers need to understand the key trends shaping the future of PPC. One of the most significant changes is the increasing reliance …
Original Research
WordStream
· Original study ↗
Methodology
Cited as a WordStream case study average
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses using ad extensions: 15% click through rate uplift. Source: WordStream (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ad-extensions-ctr-increase
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<blockquote cite="https://lighthousedata.io/data/ad-extensions-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate uplift for businesses using ad extensions<br><small>Source: WordStream (2026) · <a href="https://lighthousedata.io/data/ad-extensions-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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