Click Through Rate Increase
Statistics & Benchmarks

Verified click through rate increase data across 4 regions. Sourced from primary research and validated with evidence grading.

188 data points · 4 regions · Updated 2026-10-02

Compare by Region

US Region

3 stats
Michaels Stores GenAI-personalized email campaigns Retail
25.000000%
Percentage 2024
Real estate listings with floor plans Real Estate
52.000000%
Percentage 2026
Facebook retargeting campaigns Retail
76.000000%
Percentage 2024

Global Region

55 stats
businesses segmenting email lists marketing
50.000000%
Percentage 2026
European FMCG brand (personalized email recommendations) marketing
19.000000%
Percentage 2025
AI-driven email personalization B2B
13.000000%
Percentage 2025
social media chatbots (promotions) marketing
20.000000%
Percentage 2025
emails with interactive elements marketing
73.000000%
Percentage 2026
AI-driven email marketing marketing
13.000000%
Percentage 2026
email marketers using original research landing pages marketing
65.000000%
Percentage 2025
personalized email campaigns marketing
41.000000%
Percentage 2026
AI-powered email marketing marketing
15.000000%
Percentage 2026
Campaign Monitor email marketing marketing
28.000000%
Percentage 2025
Email/SMS campaigns incorporating social proof (testimonials or recently funded loans), applied to mortgage lead campaigns marketing
22.000000%
Percentage 2025
ASCN.AI emails including case studies marketing
40.000000%
Percentage 2026
Nestlé (rich results via structured data, per Google Search Central case study) Retail
82.000000%
Percentage 2026
Web pages with rich results (vs. non-rich results), Google/Nestlé case study Retail
82.000000%
Percentage 2026
personalized email messages marketing
14.000000%
Percentage 2024
brands using integrated email and SMS (Klaviyo case) marketing
81.000000%
Percentage 2024
marketing headlines with negative superlatives (email subject lines and ad hooks) marketing
30.000000%
Percentage 2024
Email subject lines containing the word 'video' B2B
65.000000%
Percentage 2024
Marketplace operators using AI-powered advertising marketing
25.000000%
Percentage 2024
B2B email marketing
15.000000%
Percentage 2026
YouTube videos marketing
25.000000%
Percentage 2026
Rotten Tomatoes marketing
25.000000%
Percentage 2025-12
descriptive, keyword-relevant URLs (organic search) Media
45.000000%
Percentage 2026
Ogun (app) carousel-style in-app onboarding flow Mobile Apps
80.000000%
Percentage 2026
JD.com advertising platform marketing
46.000000%
Percentage 2021
IKEA (after implementing Google Recommendations AI) marketing
30.000000%
Percentage 2022
Websites using FAQ Schema (desktop) marketing
32.000000%
Percentage 2026
Websites using FAQ Schema (mobile) marketing
28.000000%
Percentage 2026
LinkedIn ad campaigns (SaaS case study) marketing
40.000000%
Percentage 2026
Mr Apple marketing
81.000000%
Percentage 2025
personalized product recommendations marketing
75.000000%
Percentage 2025
IGN marketing
30.000000%
Percentage 2026
IGN marketing
30.000000%
Percentage 2025
Enterprise websites with schema markup marketing
25.000000%
Percentage 2025
Pages with well-optimized meta descriptions marketing
5.800000%
Percentage 2026
BECTU website 'Join' page to Join Form Media
56.000000%
Percentage 2025
rich search results marketing
20.000000%
Percentage 2025
marketing campaigns using emotionally driven and actionable words B2B
38.000000%
Percentage 2025
ASUS Vivobook Meta Stories ads marketing
71.400000%
Percentage 2025
Websites with structured data marketing
30.000000%
Percentage 2025
URLs containing query-matching keywords marketing
45.000000%
Percentage 2026
G2 Product Profile Pages via syndication partners marketing
14.000000%
Percentage 2025
PPC advertisers using hypothesis-driven A/B testing marketing
10.000000%
Percentage 2026
PPC ad accounts with negative keyword strategy marketing
12.000000%
Percentage 2026
search results with review rich snippets marketing
35.000000%
Percentage 2025-2026
Rotten Tomatoes marketing
25.000000%
Percentage 2025
Nestlé marketing
82.000000%
Percentage 2025
Coca-Cola marketing
63.000000%
Percentage 2025-2026
North Face marketing
60.000000%
Percentage 2026
Google Ads advertisers using ad extensions marketing
10.000000%
Percentage 2026
Google rich results pages marketing
82.000000%
Percentage 2026
Recipe schema publishers marketing
35.000000%
Percentage 2026
Amazon coupons and promotional tools marketing
30.000000%
Percentage 2025
HowTo rich snippets marketing
25.000000%
Percentage 2026
Unnamed retailer using Dynamic Product Ads (Marpipe case study) marketing
38.000000%
Percentage 2025

EMEA Region

1 stat
PetLab Co B2B
53.000000%
Percentage 2025

APAC Region

1 stat
Best Egg FinTech
1.750000%
Percentage 2024-07

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