B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

30%

30% -- click through rate increase for IKEA (after implementing Google Recommendations AI) (2022)

2022  · Google Cloud

After implementing Google's Recommendations AI, IKEA experienced a 30% increase in click-through rates.

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Attribution: Google Cloud View source
Lighthouse Research Team
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Source verified Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2022
Entity
IKEA (after implementing Google Recommendations AI)
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Google Cloud Primary Tier C
https://www.applydigital.com/insights/learn/3-ways-to-drive-ecommerce-growth-with-ai/ ↗
Confidence: 48/100 Vintage: 2022 Channel: Deep Crawl
Source Article
3 Ways to Drive eCommerce Growth With AI
3 Ways to Drive eCommerce Growth With AI AI can deliver a wealth of benefits for your eCommerce business. - Article - 3 MIN READ - Nov 2, 2022 Summary Here’s a staggering set of statistics for you. Over the last four years, the number of businesses adopting artificial intelligence grew by 270%. And …
Original Research
Google Cloud · Original study ↗

Case-study result from pandemic-era implementation of Google Recommendations AI; exact measurement period not stated

Methodology documented
Industrymarketing
Plain Text
IKEA (after implementing Google Recommendations AI): 30% click through rate increase. Source: Google Cloud (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ikea-click-through-rate-increase
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<blockquote cite="https://lighthousedata.io/data/ikea-click-through-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- click through rate increase for IKEA (after implementing Google Recommendations AI)<br><small>Source: Google Cloud (2022) · <a href="https://lighthousedata.io/data/ikea-click-through-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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