B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
82%
82% -- click through rate increase for Nestlé (rich results via structured data, per Google Search Central case study) (2026)
According to a Google Search Central case study cited in the article, implementing structured data led to an 82% CTR increase for Nestlé through rich results.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google Search Central
Primary
Tier C
https://growthmk.com/geo-agency-selection ↗
Source Article
GEO 대행사 선정 기준 — AI 인용 실적을 검증하는 7가지 질문 | Growth
GEO 대행사 선정 기준 — AI 인용 실적을 검증하는 7가지 질문
임재복
GEO 대행사를 고를 때 가장 확실한 검증법은 “AI가 우리 브랜드를 인용한 화면을 실제로 보여 줄 수 있는가”를 묻는 것입니다. GEO(생성형 엔진 최적화)는 ChatGPT·Perplexity·Google AI 같은 답변 엔진이 사용자의 질문에 응답할 때 특정 브랜드를 근거로 인용하도록 콘텐츠와 기술 구조를 설계하는 작업입니다. 다만 검색 순위와 마찬가지로 AI 인용은 누구도 보장할 수 없으며, 좋은 대행사는 “보장”이 아니라 “인용 확률을 높이는 구조”와…
Original Research
Google Search Central
· Original study ↗
Methodology
Cited in article as a Google Search Center case study of CTR uplift after implementing structured data; no date for the underlying case study given in the article, so collection year used.
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionGlobal
Channelsearch
Cite this stat
Plain Text
Nestlé (rich results via structured data, per Google Search Central case study): 82% click through rate increase. Source: Google Search Central (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nestle-structured-data-ctr-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nestle-structured-data-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- click through rate increase for Nestlé (rich results via structured data, per Google Search Central case study)<br><small>Source: Google Search Central (2026) · <a href="https://lighthousedata.io/data/nestle-structured-data-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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