B
Evidence Grade B
Graded
under review
Safe to Cite
Current
82%
82% -- click through rate increase for Web pages with rich results (vs. non-rich results), Google/Nestlé case study (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google/Nestlé
Primary
Tier C
https://quantumagency.io/white-label-seo-firm/entity-based-seo-in-2026-why-white-label-seo-companies… ↗
Source Article
Entity-Based SEO in 2026: Why White Label SEO Companies Must Master Google's Knowledge Graph or Risk Obsolescence | White-Label Marketing Solutions for Agencies
Google’s search algorithm transformed over the past decade, shifting from keyword matching toward recognizing entities, their relationships, and context. Traditional keyword-focused SEO delivers diminishing returns while entity-based optimization becomes the dominant ranking factor.
As a white label…
Original Research
Google/Nestlé
· Original study ↗
Methodology
Cited in article as 'Google/Nestlé' case study; original publication date and study methodology not specified in source. Secondary citation in vendor blog.
Methodology documented
Segmentation
IndustryRetail
Company SizeEnterprise
RegionGlobal
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
Web pages with rich results (vs. non-rich results), Google/Nestlé case study: 82% click through rate increase. Source: Google/Nestlé (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rich-results-ctr-increase-82-percent
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<blockquote cite="https://lighthousedata.io/data/rich-results-ctr-increase-82-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- click through rate increase for Web pages with rich results (vs. non-rich results), Google/Nestlé case study<br><small>Source: Google/Nestlé (2026) · <a href="https://lighthousedata.io/data/rich-results-ctr-increase-82-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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