B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
88%
88% -- click through rate increase for Livongo health program enrollment email campaign (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Irrational Labs
Primary
Tier B
https://irrationallabs.com/blog/dogfooding-why-you-should-be-using-your-product/ ↗
Source Article
'Dogfooding': Why You Should Be Using Your Product (& 4 Ways to Do It Better) - Irrational Labs
Last year DoorDash relaunched ‘WeDash’, their company-wide ‘dogfooding’ policy, and not all employees were happy. One engineer even made headlines for publicly blasting the requirement that non-delivery employees ‘dash’ at least one order per month. This controversy around ‘dogfooding’—or using your…
Original Research
Irrational Labs
· Original study ↗
Methodology
Behavioral science intervention by Irrational Labs in partnership with Livongo; email copy reframed from 'Join the Program' to 'Claim Your Welcome Kit'. Relative increase vs. baseline. Sample size not stated.
Methodology documented
Segmentation
IndustryHealthcare
Company SizeEnterprise
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Livongo health program enrollment email campaign: 88% click through rate increase. Source: Irrational Labs (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/livongo-email-ctr-increase-88
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<blockquote cite="https://lighthousedata.io/data/livongo-email-ctr-increase-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- click through rate increase for Livongo health program enrollment email campaign<br><small>Source: Irrational Labs (2025) · <a href="https://lighthousedata.io/data/livongo-email-ctr-increase-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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