B
Evidence Grade B
Graded
under review
Safe to Cite
Current
38%
38% -- click through rate increase for Google Search titles with square brackets (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://marketing-arlek.pl/meta-tagi-seo-title-description-i-naglowki-ktore-zwiekszaja-klikniecia/ ↗
Source Article
Meta tagi SEO - title, description i nagłówki, które zwiększają kliknięcia
Twoja strona jest na pozycji 5 w Google, ale nikt w nią nie klika? Albo masz dziesiątki podstron, ale żadna nie pojawia się w top 10? W obu przypadkach problem może leżeć w meta tagach, tych kilku liniach kodu, które decydują o tym, jak Twoja strona wygląda w wynikach wyszukiwania i czy Google w ogó…
Original Research
HubSpot
· Original study ↗
Methodology
HubSpot research on bracket usage in titles, cited secondhand
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Search titles with square brackets: 38% click through rate increase. Source: HubSpot (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brackets-title-ctr-increase-38pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brackets-title-ctr-increase-38pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- click through rate increase for Google Search titles with square brackets<br><small>Source: HubSpot (2026) · <a href="https://lighthousedata.io/data/brackets-title-ctr-increase-38pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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