B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
80%
80% -- click through rate increase for Ogun (app) carousel-style in-app onboarding flow (2026)
Ogun experienced an 80% increase in click-through rate after adding a carousel-style in-app onboarding flow.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
OneSignal
Primary
Tier C
https://onesignal.com/blog/onboarding-for-apps-that-have-nothing-to-say-yet/ ↗
Source Article
Onboarding For Apps That Have Nothing to Say Yet
You know more on day one than it feels like
Every mobile app marketing team eventually hits the same wall on day one: you're supposed to personalize app onboarding, but there's nothing to personalize with yet. No purchase history. No behavioral pattern. No idea if this user even likes your product, …
Original Research
OneSignal
· Original study ↗
Methodology
Vendor-reported customer case study; CTR lift after replacing text-based onboarding with a carousel-style in-app flow; no explicit date given, vintage set to collection year
Methodology documented
Segmentation
IndustryMobile Apps
RegionGlobal
RoleProduct Manager
Channelin-app
Cite this stat
Plain Text
Ogun (app) carousel-style in-app onboarding flow: 80% click through rate increase. Source: OneSignal (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ogun-in-app-onboarding-ctr-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ogun-in-app-onboarding-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- click through rate increase for Ogun (app) carousel-style in-app onboarding flow<br><small>Source: OneSignal (2026) · <a href="https://lighthousedata.io/data/ogun-in-app-onboarding-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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