B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
25%
25% -- click through rate increase for Marketplace operators using AI-powered advertising (2024)
Marketplace operators using AI-powered advertising saw a 25% increase in click-through rates.
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Lighthouse Research Team
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Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mirakl
Primary
Tier A
https://www.mirakl.com/blogs/marketplace/mirakl-powered-marketplaces-grow-34-outpace-industry-by-4x-… ↗
Source Article
Mirakl marketplaces see 34% growth, outpace eCommerce 4X | 2025 Index Report
Retailers are facing a new reality: success is about more than selling. It's about building a business that can adapt and grow.
According to the 2025 Mirakl Index Report, retailers leveraging Mirakl to power their marketplaces and dropship programs are not just surviving, but thriving, with a combin…
Original Research
Mirakl
· Original study ↗
Methodology
Increase in click-through rates attributed to AI-powered advertising on marketplaces, per 2025 Mirakl Index Report findings (report analyzed 153 operators; ad-metric sample not specified).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marketplace operators using AI-powered advertising: 25% click through rate increase. Source: Mirakl (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/marketplace-ai-ad-ctr-increase
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<blockquote cite="https://lighthousedata.io/data/marketplace-ai-ad-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- click through rate increase for Marketplace operators using AI-powered advertising<br><small>Source: Mirakl (2024) · <a href="https://lighthousedata.io/data/marketplace-ai-ad-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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