B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
19%
19% -- click through rate increase for European FMCG brand (personalized email recommendations) (2025)
A European FMCG brand experienced a 19% increase in click-through rate (CTR) after sending regular emails with personalized product recommendations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DigitalFMCG
Primary
Tier C
https://www.digitalfmcg.com/case-study/automatic-product-recommendations-based-on-previous-purchases ↗
Source Article
Automatic product recommendations based on previous purchases
region
Europe
industry
FMCG
22%
Increase in average order value
19%
Increase in CTR
15%
Increase in consumer satisfaction
Loyal customers of a well-known FMCG brand kept buying the same few products over and over again, completely ignoring the rest of the range. The company was looking for a way to …
Original Research
DigitalFMCG
· Original study ↗
Methodology
Vendor case study; CTR lift from personalized recommendation emails
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
European FMCG brand (personalized email recommendations): 19% click through rate increase. Source: DigitalFMCG (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/fmcg-recommendation-ctr-lift-19
HTML Embed
<blockquote cite="https://lighthousedata.io/data/fmcg-recommendation-ctr-lift-19" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>19%</strong> -- click through rate increase for European FMCG brand (personalized email recommendations)<br><small>Source: DigitalFMCG (2025) · <a href="https://lighthousedata.io/data/fmcg-recommendation-ctr-lift-19" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.