B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
45%
45% -- click through rate increase for Dell personalized email campaigns (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bamboobox.ai
Primary
Tier C
https://bamboobox.ai/blog/ai-marketing/ai-marketing-examples/ ↗
Source Article
5 Examples of AI in Marketing - BambooBox
Leveraging AI in marketing is now a common practice – it enables granular audience targeting and segmentation and makes it easier to put forward your offerings to the right audience.
“70% of high-performing marketing teams have a fully functioning AI strategy, compared to 35% of their under-performi…
Original Research
bamboobox.ai
· Original study ↗
Methodology
Single-company AI personalization case study (Dell segment-based email newsletters); value reported as 45% or greater
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Dell personalized email campaigns: 45% click through rate increase. Source: bamboobox.ai (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dell-personalized-email-ctr-lift
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dell-personalized-email-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- click through rate increase for Dell personalized email campaigns<br><small>Source: bamboobox.ai (2025) · <a href="https://lighthousedata.io/data/dell-personalized-email-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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