B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
41%
41% -- click through rate increase for Personalized emails (2025)
Personalized emails can lead to a 41% higher click-through rate.
- Attributed to unnamed studies without specific methodology or sample size details
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
nureply.com
Primary
Tier C
https://nureply.com/blog/basho-email-a-comprehensive-guide-to-features-and-benefits/ ↗
Source Article
Basho Email: A Comprehensive Guide To Features And Benefits - Nureply
Basho Email: A Comprehensive Guide to Features and Benefits
When it comes to reaching out to potential clients, traditional cold emails often fall flat. You hit “send,” and your message gets lost in the sea of generic pitches filling inboxes everywhere. But what if there was a way to stand out from …
Original Research
nureply.com
· Original study ↗
Methodology
Paired with the 29% higher open rate claim for personalized emails; attributed to unnamed studies.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Personalized emails: 41% click through rate increase. Source: nureply.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-emails-ctr-lift-41
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<blockquote cite="https://lighthousedata.io/data/personalized-emails-ctr-lift-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- click through rate increase for Personalized emails<br><small>Source: nureply.com (2025) · <a href="https://lighthousedata.io/data/personalized-emails-ctr-lift-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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