B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
81%
81% -- click through rate increase for Mr Apple (2025)
Click-through rate increased by 81% for Mr Apple following the implementation of a unified customer data platform and lifecycle activation across Asian markets.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stitch
Primary
Tier B
https://stitchtech.co/case-studies/mr-apple ↗
Source Article
Mr Apple · Case study · Stitch
Background
Mr Apple (Scales Corporation, NZX:SCL) is New Zealand's largest apple exporter, with consumer markets across China, Vietnam, India and Thailand. Marketing operates across very different languages, channels, partners and buyer behaviours, but needs shared infrastructure that scales.
The pr…
Original Research
Stitch
· Original study ↗
Methodology
Vendor case study reporting campaign results after CDP implementation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mr Apple: 81% click through rate increase. Source: Stitch (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mr-apple-click-through-rate-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mr-apple-click-through-rate-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- click through rate increase for Mr Apple<br><small>Source: Stitch (2025) · <a href="https://lighthousedata.io/data/mr-apple-click-through-rate-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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