B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
25%
25% -- click through rate increase for Rotten Tomatoes (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://www.dinerotechlabs.com/blog/common-types-of-schema-markup/ ↗
Source Article
Guide on Common Types of Schema Markup
Schema markup, also known as structured data, is recognized as a code that helps search engines understand your content better. It should be implemented in your website so your content will appear as a rich snippet. This will lead to improved content visibility and click-through rates. There are dif…
Original Research
Google
· Original study ↗
Methodology
Case study result cited in blog; originally from Google schema case studies
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 25% | |
| 2025-12 | 25% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Rotten Tomatoes: 25% click through rate increase. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rotten-tomatoes-schema-ctr-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rotten-tomatoes-schema-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- click through rate increase for Rotten Tomatoes<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/rotten-tomatoes-schema-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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