B
Evidence Grade B
Graded
under review
Safe to Cite
Current
15%
15% -- click through rate increase for B2B email marketing (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
BillionVerify
Primary
Tier A
https://billionverify.com/id/blog/b2b-email-marketing-tips-40-percent-higher-open-rates-2026 ↗
Source Article
Tips Email Marketing B2B: Open Rate 40% Lebih Tinggi di 2026
Pemasar B2B menghadapi kenyataan yang berat: keterlibatan rendah akibat praktik email yang usang dan kerusakan kontak yang cepat. Pembusukan daftar email tahunan mencapai hingga 25%, sehingga memerlukan kebersihan daftar yang berkelanjutan untuk mempertahankan kinerja. Artikel ini mengungkap tips te…
Original Research
BillionVerify
· Original study ↗
Methodology
Increase in click-through rates through interactive email design.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
B2B email marketing: 15% click through rate increase. Source: BillionVerify (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-email-ctr-increase-2026
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<blockquote cite="https://lighthousedata.io/data/interactive-email-ctr-increase-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate increase for B2B email marketing<br><small>Source: BillionVerify (2026) · <a href="https://lighthousedata.io/data/interactive-email-ctr-increase-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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