B
Evidence Grade B
Graded
under review
Safe to Cite
Current
52%
52% -- click through rate increase for Real estate listings with floor plans (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zillow
Primary
Tier C
https://www.ashot-above.com/copy-of-floor-site-plans ↗
Source Article
Floor-Site Plans | ashot
Original Research
Zillow
· Original study ↗
Methodology
Cited from Zillow via real estate photography vendor site
Methodology documented
Segmentation
IndustryReal Estate
RegionUS
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Real estate listings with floor plans: 52% click through rate increase. Source: Zillow (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/floor-plan-clickthrough-increase-52
HTML Embed
<blockquote cite="https://lighthousedata.io/data/floor-plan-clickthrough-increase-52" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- click through rate increase for Real estate listings with floor plans<br><small>Source: Zillow (2026) · <a href="https://lighthousedata.io/data/floor-plan-clickthrough-increase-52" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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