B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
13%
13% -- click through rate increase for AI-driven email personalization (2025)
Some reports indicate a 13% increase in click-through rates after implementing AI-driven personalization in email campaigns.
- Attributed to unspecified reports
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
13%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
devwerkz.com
Primary
Tier C
https://devwerkz.com/blog/how-ai-powered-email-marketing-campaigns-are-revolutionizing-customer-enga… ↗
Source Article
What if you could craft emails your customers actually open, read, and act on? This isn’t marketing fantasy. It’s the practical reality of AI-powered email campaigns.
While traditional Email Development relies on educated guesses and broad segments, artificial intelligence transforms raw customer da…
Original Research
devwerkz.com
· Original study ↗
Methodology
Blog citing unspecified reports
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelemail
Cite this stat
Plain Text
AI-driven email personalization: 13% click through rate increase. Source: devwerkz.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalization-ctr-lift-13
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<blockquote cite="https://lighthousedata.io/data/ai-personalization-ctr-lift-13" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13%</strong> -- click through rate increase for AI-driven email personalization<br><small>Source: devwerkz.com (2025) · <a href="https://lighthousedata.io/data/ai-personalization-ctr-lift-13" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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