B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
76%
76% -- click through rate increase for Facebook retargeting campaigns (2024)
Retargeting campaigns drive a 76% increase in click-through rates compared to general display advertising.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2024
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
connectIO
Primary
Tier C
https://rentadsagency.com/news/retargeting-facebook-ads-93/ ↗
Source Article
Mastering Retargeting Facebook Ads: Step-by-Step Guide | Rent Ads Agency
Facebook remarketing is a method of advertising to people who have already visited your website. According to an article by connectIO, retargeting campaigns drive a 76% increase in click-through rates compared to general display advertising. Therefore, this article will help you optimize in-depth ab…
Original Research
connectIO
· Original study ↗
Methodology
Cited by Rent Ads Agency from a connectIO article
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Facebook retargeting campaigns: 76% click through rate increase. Source: connectIO (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retargeting-ctr-increase-76
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<blockquote cite="https://lighthousedata.io/data/retargeting-ctr-increase-76" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- click through rate increase for Facebook retargeting campaigns<br><small>Source: connectIO (2024) · <a href="https://lighthousedata.io/data/retargeting-ctr-increase-76" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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