B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
28%
28% -- click through rate increase for Campaign Monitor email marketing (2025)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Campaign Monitor
Primary
Tier C
https://designatwork.com/multivariate-testing-digital-marketing/ ↗
Source Article
Boost Conversions with Multivariate Testing for Digital Marketing | Design At Work
Boost Conversions with Multivariate Testing for Digital Marketing
Multivariate testing helps businesses to make the most of each and every one of their website’s visitors by improving conversion rates by testing different web elements. In this article, we break down how to use digital marketing test…
Original Research
Campaign Monitor
· Original study ↗
Methodology
A/B test of button CTA vs link text in email, cited from Campaign Monitor
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Campaign Monitor email marketing: 28% click through rate increase. Source: Campaign Monitor (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/campaign-monitor-button-cta-ctr-increase
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<blockquote cite="https://lighthousedata.io/data/campaign-monitor-button-cta-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- click through rate increase for Campaign Monitor email marketing<br><small>Source: Campaign Monitor (2025) · <a href="https://lighthousedata.io/data/campaign-monitor-button-cta-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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