B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5.8%
5.8% -- click through rate increase for web pages with compelling meta descriptions (2025)
Pages with compelling meta descriptions see an average 5.8% increase in click-through rate.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5.8%
Unit
Percentage
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
60
Freshness
95
Source
Search Engine Journal
Primary
Tier C
https://www.searchenginejournal.com/meta-description-statistics/426065/ ↗
Source Article
Landscaping SEO: Better Titles & Descriptions | All Scapes Marketing
Introduction: Your First Impression Online
When potential clients search for landscaping services, the first thing they notice isn’t your website—it’s your title tag and meta description in the search results. These small yet powerful pieces of content determine whether someone clicks through to you…
Original Research
Search Engine Journal
· Original study ↗
Methodology
Cited stat from Search Engine Journal meta description statistics article
Methodology documented
Segmentation
IndustryRetail
RegionUS
RoleSEO Specialist
Channelsearch
Cite this stat
Plain Text
web pages with compelling meta descriptions: 5.8% click through rate increase. Source: Search Engine Journal (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-description-ctr-increase-5-8
HTML Embed
<blockquote cite="https://lighthousedata.io/data/meta-description-ctr-increase-5-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.8%</strong> -- click through rate increase for web pages with compelling meta descriptions<br><small>Source: Search Engine Journal (2025) · <a href="https://lighthousedata.io/data/meta-description-ctr-increase-5-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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