B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
65%
65% -- click through rate increase for Email subject lines containing the word 'video' (2024)
Using the word 'video' in an email subject line can increase clickthrough rates by 65 percent.
- Original research methodology not detailed in the secondary source
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
HubSpot
Primary
Tier C
https://www.2winglobal.com/blog/its-now-about-video-selling-not-just-video-marketing ↗
Source Article
It’s Now About Video Selling, Not Just Video Marketing
1 min read
Video Demo Content - An Essential Part of Sales Strategy
Mobile devices like smartphones and tablets have spurred an explosion of video content. Now, digital technology experts like Cisco predict that...
2 min read
2Win! Updated on February 27, 2024
Sales video communications has rapidly …
Original Research
HubSpot
· Original study ↗
Methodology
Lift in email clickthrough rates from using the word 'video' in the subject line. Cited from a HubSpot post; original methodology not described in article.
Methodology documented
Segmentation
IndustryB2B
RoleAll marketers
Channelemail
Cite this stat
Plain Text
Email subject lines containing the word 'video': 65% click through rate increase. Source: HubSpot (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/video-subject-line-ctr-lift
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<blockquote cite="https://lighthousedata.io/data/video-subject-line-ctr-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- click through rate increase for Email subject lines containing the word 'video'<br><small>Source: HubSpot (2024) · <a href="https://lighthousedata.io/data/video-subject-line-ctr-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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