B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
39%
39% -- click through rate increase for Branded links in YouTube video descriptions (2025)
Branded links in video descriptions or marketing materials can increase click-through rates by up to 39%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
39%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
kingdigitalpros.com
Primary
Tier C
https://kingdigitalpros.com/youtube-seo-explained-a-step-by-step-guide-to-google-rankings/ ↗
Source Article
YouTube SEO Explained: A Step-by-Step Guide to Google Rankings | King Digital Marketing Agency
Rank YouTube Video on Google: 5 Master Steps for Success
Why Ranking YouTube Videos on Google Matters for Your Business
To rank youtube video on google, you must optimize your video for both YouTube’s and Google’s search algorithms. Here’s what matters most:
- Conduct keyword research for terms that…
Original Research
kingdigitalpros.com
· Original study ↗
Methodology
Claim cited without named original study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Branded links in YouTube video descriptions: 39% click through rate increase. Source: kingdigitalpros.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/branded-links-ctr-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/branded-links-ctr-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39%</strong> -- click through rate increase for Branded links in YouTube video descriptions<br><small>Source: kingdigitalpros.com (2025) · <a href="https://lighthousedata.io/data/branded-links-ctr-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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