B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
41%
41% -- click through rate increase for personalized email campaigns (2026)
Personalized emails achieve a 41% higher click-through rate compared to non-personalized emails.
- Original methodology, sample size, and study date not stated in the source text
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
41%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ecommerceboost.io
Primary
Tier C
https://ecommerceboost.io/uncategorized/email-marketing-automation-services/ ↗
Source Article
Email Marketing Automation Services: A Buyer’s Guide
You're probably in one of two situations right now.
You might already have Klaviyo, Omnisend, ActiveCampaign, or another platform installed, but your flows remain incomplete, need maintenance, and fail to generate the revenue you expected. Alternatively, you are sending campaigns manually, seeing so…
Original Research
ecommerceboost.io
· Original study ↗
Methodology
CTR lift achieved by personalized emails versus non-personalized; cited to an unnamed roundup on AI-powered email performance. Original methodology and study date not stated.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
personalized email campaigns: 41% click through rate increase. Source: ecommerceboost.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-ctr-increase-41
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<blockquote cite="https://lighthousedata.io/data/personalized-email-ctr-increase-41" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41%</strong> -- click through rate increase for personalized email campaigns<br><small>Source: ecommerceboost.io (2026) · <a href="https://lighthousedata.io/data/personalized-email-ctr-increase-41" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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